Thursday, April 22, 2010

In the "Most Obvious" Category This Week....

I love this press release from STR Global : Hotel performance improves as ash cloud grounds travellers (see story from EyeForTravel below.)

Oh really? And which Nobel Laureate figured out that when people are stranded at airports they tend to stay at airport hotels? I'm sure we can find numerous businesses who are finding tremendous upside to the chaos in Europe. Next they'll be sending out press releases saying that "in room entertainment, pub receipts and long-distance telephone revenues are up in Europe" given that the only thing you can do when stranded for this long is rent movies, booze it up, or phone home. Genius.

Joking aside, given the war stories coming out from travellers in Europe, I can only wish them all the best and hope that this disaster for the industry literally blows over quickly. May the force be with you all....!

http://www.eyefortravel.com/news/europe/hotel-performance-improves-ash-cloud-grounds-travellers

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